Research inspires strategy
Everything we create begins with a good measure
of strategy. Through research and strategic analysis Square Circle intersects observation and reflection. This strategy builds an understanding of the current situation and discovers insight into customers, competitors and opportunities in the marketplace.
Strategy becomes the idea
Drawing on experience, our design team visualise the idea and make it tangible. Through a range of design approaches and concepts we design great experiences that carry value. We consider for a design to be successful it must address needs and satisfy wants.
Ideas become innovation
Once an idea has evolved and has been refined, it must carefully make its way into the marketplace. Communicating the idea to others and building mass adoption is a key part of the innovation process. Handing the control to others and leaving a legacy is the final ingredient in the delivery process.