Brand Identity design for a leading employee rewards company
Thomsons, hired Square Circle to refresh their outdated corporate image. They wanted to focus on two USP’s: the online nature of their service, and the way their technology constantly evolves.
Overview
The Challenge
Leading employee rewards company, Thomsons, hired Square Circle to revamp their outdated corporate image. They wanted to focus on two USP’s: the online nature of their service, and the way their technology constantly evolves.
Additionally, at the heart of Thomsons is the idea of ‘unity’ and the ethos of ‘approachability’ and the brief required us to convey this throughout the programme.
The Result
Delivery of a global brand that perfectly fits their business and culture.
