Darwin brand design
Thomsons the industry leader in employee benefits needed a name and rebrand for Perquisite to align with its business vision.
Overview
The Challenge
Thomsons the industry leader in employee benefits needed a name and rebrand for Perquisite to align with its business vision.
The Result
The name Darwin, along with a support graphic that conveys evolution, quality, innovation and growth while clearly standing out amid the strongly competitive market.
With a name that has become synonymous with setting the benchmark, Darwin continues to lead the market and constantly push the boundaries of employee reward.
